The double-built foundation system that makes carpet look better longer

Soft. It's the way carpet should be. Consumers demand it. And more and more, they're demanding carpet with SoftBac Platinum. It makes for carpet with unmatched softness and flexibility. Best of all, it just looks better longer. That's why more than 250 million square yards of carpet with SoftBac have been installed – and why you'll find SoftBac on all of Shaw's five-star luxury carpets.

Dealers, click here for the latest SoftBac Platinum promotional materials.