The revolutionary foundation system covered by superior sales support.

Now that SoftBac® is featured on all of Shaw's new five-star carpets, your customers can find a luxurious carpet that will stay that way for many years to come. Our carpet truly is different. We provide you with the tools, including in-store brochures and displays, to demonstrate those differences and give the consumer a reason to upgrade. And our research shows that when you use our marketing tools, your sales will go up.

Tips for Selling SoftBac to Customers

• Looks better longer – backed by a ten year no-wrinkle guarantee
• Provides unmatched softness and flexibility – you can feel the difference
• Increased sound and thermal insulation performance
• Patented double-built foundation system outperforms all other types of carpet construction

How We Help You Sell SoftBac

• Easy to demonstrate benefits
• Promotional support
• Point of sale materials